Virgin Bingo has been acquired by Gamesys, the software company behind popular bingo brands Jackpotjoy and Sun Bingo.
Virgin Bingo currently runs on Virtue Fusion software, but that is set to change in the next few weeks when the site moves across to the Gamesys stable.
The amount of money involved in the deal has not been disclosed. It is, however, thought to be a long-term deal, which Virgin hope will strengthen Virgin Bingo's brand as it attempts to expand its real-money base and move into social gaming.
Gameys, of course, run Bingo Friendzy, the first real-money bingo game on Facebook.
Virgin Group boss Richard Branson said: “We are delighted the Gamesys Group has acquired Virgin Games and formed a partnership to build a global games business. Simon Burridge and his team built a strong platform and now with the help of the Gamesys Group we can expand further internationally. We believe the Gamesys Group shares our vision and will be great partners in the sector.”
Gamesys was founded in 2001 has software deals with Jackpotjoy, Sun Bingo, Heart Bingo, Fabulous Bingo and Caesars Bingo.